Bahama Rice Burger First Rice Based Meat Alternative Launched on QVC TV January 1, 2010

(PRWEB) January 24, 2010 -- Morini Brands is proud to announce a successful collaborative launch of the Bahama Rice Burger line with a sample box offering of the Original Rice Burger in 4 flavors on qvc on January 1, 2010, airing at 2:40 est on their Eating Smart Show. We are pleased to make this product available to viewers and customers across the country, as Millions tuned in. Customers may order 24-7 from qvc, The Number One Electronic Retailer. Or use their website at www.qvc.com or via the link at www.BahamaRiceBurger.com.

Currently available is the Original rice burger, Mediterranean,Pineapple-Mango, Jerkin'Spicy. A variety package at a special price through this outstanding shopping network! The Bahama Rice Burger features Risofu(R) (pronounced rhee-zoe-fu), the World's First Rice Based Meat Alternative. Risofu(R) is taking the old world standard of meat alternatives based on Soy, to the Next Generation of a new world of better taste, texture and nutrition, based on rice. Key to the Bahama Rice Burger's great taste is Risofu(R) which provides a natural, cleaner/neutral base to then flavor, as opposed to soy's flavor notes which are beanie and often need masked.

Unlike other meat alternatives which are soy-based and can trigger a wide range of allergens, Risofu(R) is all natural and is completely free of the world's top 8 allergens; soy, wheat, egg, dairy, tree nuts, peanuts, fish and shellfish. Uniquely formulated and processed to deliver a real meat-like texture and wonderfully diverse cooking characteristics, Risofu(R) is the key ingredient in the new Bahama(R) Rice Burger and was the perfect food choice to introduce the new Bahama Rice Burger - Morini Brands' initial offering of rice-based products. This new category, created first and only by Morini Brands, to the food industry is opening up a completely new customer base and profits.

The "trendy and chic" Bahama Rice Burger Brand is emerging at a very unique time. The Bahama Rice Burger is transcending the boundaries and barriers that soy meat alternatives have. The Bahama Rice Burger made with offers a great tasting nutritional choice for more and more people learning about its wonderful features and benefits. These consumers include today's Vegetarians, Flexitarians, and savvy young adults, as well as dissatisfied soy followers and real meat lovers. Together, they are discovering, wanting and needing healthier choices. Options not soy based, but "New and Better".

New varieties being introduced are the Grand 5 OZ big & thick Bahama Rice Burger Featuring Peppadew (see Peppadew.com) with Barbecue flavor, Bahama Rice Meatballs and Bahama Rice Sausages. Available at Publix,Lakeland Fl, Whole Foods and other natural food stores in the freezer section.

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