Chinese rice wine marketing, the last piece of virgin land - rice wine, Marketing - Food Industry
Wine Is the world's oldest Alcohol One from China and the Chinese-only, and Beer , Wine Adding that the three ancient world Wine . Due to the presence of 21 amino acids, including a dozen minerals, there can not be synthesized human body must rely on food intake of 8 essential amino acid in wine is its in place, known as "liquid cake" reputation.
Recent years, with the State to "actively develop yellow wine" industrial policy, guidance, and health care of alcohol consumption concept to take root, the ancient wine industry had regained its vitality, wine consumption started to figure out the annual two more fast growth situation.
Wine participation in regional and national wine competition in the market, increase ad spending, high-profile into the national liquor market. With the industry's increased marketing investment, the national market in particular is a second-tier city market will be fully focused on development, sales and revenue, especially in the high-end products will increase substantially and with the Chinese culture as the output of rice wine, rice wine will be break through the limitations of the current overseas market, a full development in the inland market.
However, the author of cities across the country through the survey found that the traditional sales model or wine industry, opening play, the current marketing model to the supermarket or hotel Wholesale county-level market, the consumers, through these five a part of the healthy interaction, trying to seamlessly cover the consumer market. In fact, this single model is indeed confusing to promote more and more wine business.
Due to follow this pattern, the majority of wine producers on marketing innovative, market-share will focus entirely on the hotels, supermarkets, wholesalers, county-level market sales channels, rushed up, blindly followed, failed to combine their practical; in market development and training, the manifest weakness. Enterprises operate, and most wine market, there is no clear market strategy planning, and marketing professional talent; in the process of developing the market, pay attention to market development of the depth of breadth of the neglect of market development, lack of access control. This wine companies are keen on the pursuit of market share, it is a greater tension at the expense of enterprise marketing.
When the wine business for the wholesalers from the hotel supermarket county-level market, consumers have a place on the account, and close combat, and then evolved into Communication Stage of war, ignore the current one indisputable fact: surveys show that goose wine consumer groups from the original low-income to high income groups to expand. Own enterprises and administrative units in particular, the growing phenomenon of drinks, the hotel gradually decreased proportion of sales, 70% -80% of the Office of the elite consumers are used to bring their own drinks from the office. In recent years wine show fragmentation of sale terminals, wine competition is no longer focused on the hotel end, the emergence of enterprises and institutions unit office, canteen, famous smoke were hotels, convenience stores and other end the battle field, the single from the hotel central role has been transferred to the joint support of wine sales through multiple channels. Canteen, hotel name cigarettes were numerous wine companies have long been landing on a beach, so the office space market is undoubtedly the wine business sales of the last piece of virgin land.
How to develop this piece of virgin land, then occupied the office wine share of consumption has become an important bargaining chip in wine business competition. Office Hotel supermarket wholesaler County market this new sales model ready to come out.
To end tactics that city as the main means of attack patterns prevalent time, benefit from and there are also many well-known marketing experts.
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